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UGBA 198: Marketing Thought Leadership (aka LinkedIn Publication)

This course listing applies to a Spring 2016 course. To find current courses, check out the Find a Course page.

Spring 2016
UGBA 198
1 Unit(s)

Human friendly URL (OBSOLETE)


About the Course:

Course Overview:

First Day Information:

Course Roadmap:

Course Overview: 
Digital, millennial, social trends are reinventing the way modern brands develop and execute their marketing strategy. Successful brands that survive the test of time all share one similar characteristic: their ability to evolve and adapt with emerging trends. In this course, we will read and discuss current marketing news to critically assess and apply them to real work applications.

Goal of this course? 
In short, to help you become a millennial thought leader within the marketing industry through reading, critical thinking, and publishing. By the end of the semester, you will be publishing as a millennial writer and become an influencer on your marketing field of interest.

Course Instructor's Background: 
Tai is currently a fifth year student studying Business Administration. He has managed and consulted the marketing for Fortune 500 companies. He is a regular contributor for Forbes and LinkedIn. Tai has also been recognized as a LinkedIn Top Voice and Forbes 30 Under 30 for Marketing & Advertising. Learn more about Tai via LinkedIn.

Topics*: Millennials, Social Marketing, Virtual Reality, Business Models, Big Data, Paid Ads, Influencer Marketing, Speaker Series.

*Topics listed are tentative, AND may or may not be covered in the course. 

How to Enroll:


Q. What is the course availability?
A. Approximately 60 seats. 

Q. How can I learn more about enrollment?
A. Please register via this FORM. Enrollment details will be communicated through emails registered on the form above. Stay updated with the Facebook EVENT.

Q. Will there be an application process?
A. Yes, there will be an application process.

Q. What could I do to increase my odds of standing out during the application process?
A. You can follow and engage with my online publication, LinkedIn and Forbes, and Twitter.

Course Contact: taitran AT


Faculty Sponsor: Przemyslaw Jeziorski

Time & Location:

Lecture 1Tai Tran
60Cheit C125Th 6p-7p1/28full

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Course info last modified February 5, 2016. This page has been viewed 4093 times.

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